SEO report of advertisingconceptbook.com

The Advertising Concept Book

www.advertisingconceptbook.com/

Official site of the bestselling guide.


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.advertisingconceptbook.com/

Character length : 31

Title
The Advertising Concept Book
Description
Official site of the bestselling guide.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: 'The Advertising Concept Book' by Pete Barry
description: Official site of the bestselling guide for students and professionals.
url: http://advertisingconceptbook.com/
site_name: The Advertising Concept Book
image: http://advertisingconceptbook.com/images/social-image.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

Linkedin138

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Advertising Concept Book

Character length : 28

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 27%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
200000
Heading structure in the source code
  • <H1> Chapters
  • <H1> Reviews
Word cloud
  • book43
  • advertising42
  • creative31
  • director18
  • great14
  • design13
  • professor11
  • new11
  • university11
  • students10
  • york9
  • concept9
  • art9
  • college8
  • barry8
  • pete8
  • school8
  • read7
  • ideas7
  • magazine6
  • how6
  • course6
  • idea6
  • london5
  • guide5
  • all5
  • work5
  • simple4
  • program4
  • department4
  • process4
  • media4
  • thinking4
  • down4
  • sketches4
  • graphic4
  • instructor4
  • business3
  • both3
  • reference3
  • communication3
  • author3
  • copy3
  • ads3
  • made3
  • highly3
  • marketing3
  • advice3
  • strategy3
  • office3
  • very3
  • russia3
  • most3
  • state3
  • institute3
  • portland3
  • campaigns3
  • practical3
  • create3
  • into3
Keyword matrix
wordtitledescriptionsheading
book
advertising
creative
director
great
design
Two Word cloud
  • new york7
  • creative director5
  • this book5
  • creative advertising4
  • pete barry4
  • book has3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 9 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
7.60
Flesch Reading Ease
54.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.30
Dale–Chall Readability
7.10
SMOG Index
10.40
Spache Readibility
5.00
Number of letters
9429
Number of words
1852
Number of sentences
249
Average words per sentences
7
Number of syllables
3180
Syllables in words
3170
Average syllables in words
1.72
Number of words in first three syllables
394
Percentage of word / syllables
21.27
Words not in Dale-Chall easy-word list
788
Words not in Spache easy-word list
541

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,039 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Traffic

Alexa
23132982

 Website security

IP
206.188.193.190
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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